About Liora & Koa

For over ten years, Liora & Koa has grown behind the scenes, side by side with professionals who accept nothing less than excellence.

Our products were created, tested, and refined for hair stylists, beauty experts, and makeup artists who rely on performance every single day.

In salons, studios, and backstage environments, our tools became trusted essentials, designed to meet real professional standards, not marketing promises.

For a long time, this level of quality was reserved only for industry professionals.

But over the years, one simple question kept coming back.

Why should professional-grade results remain exclusive, when so many people are looking for the same level of quality at home?

In 2025, Liora & Koa made a deliberate choice.

We decided to open our doors to the public, without compromising our original DNA.

Not permanently.

Not in an ordinary way.

Only a few times a year.

Through short, limited openings.

These moments are rare by design.

They allow the public to access the same professional products, at professional market prices, with the same uncompromising quality.

Directly from the maker to the customer.

With no middlemen.

No markups.

No dilution of standards.

Just a direct connection between the source and the person who uses the product.

This is what makes each opening feel special.

A short window where the world of professionals becomes accessible to those who value true quality.

An experience built on trust, craftsmanship, and results.